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POMÌ GOING OUT OF THE BOX WITH NEW PRODUCTS

Pomì, supplier of 100% fresh Italian tomato products, is extending its line with the introduction of new items and packaging to meet the current needs of retailers and consumers.

Pomì going out of the box with new products

Pomì, supplier of 100% fresh Italian tomato products, is extending its line with the introduction of new items and packaging to meet the current needs of retailers and consumers. It is expanding beyond the iconic Combibloc brick packaging to offer organic and conventional tomatoes, paste and juice in cans, jars and tubes.

“Providing Pomì tomatoes in cans, jars and tubes offers U.S. consumers a more familiar packaging,” stated Umberto Marconi, Vice President of Pomì USA. “Our fans will still be able to enjoy the same great taste of Italy’s finest tomatoes with no added preservatives, and we hope these new options will introduce more consumers to Pomì”.

Pomì is the brand of the Consorzio Casalasco del Pomodoro. More than 370 farms are members of this cooperative, with farms spread across Northern Italy, but never more than 50 km from processing facilities.  These new products will also include Pomìtrace, a modern and unique traceability system that allows consumers to trace the product from the shelf to the field of origin using their phone.

“As consumers seek greater quality, authenticity and transparency, Pomì is delivering on all fronts,” added Costantino Vaia, managing director of the Consortium and President of Pomì USA. “From the seeds cultivated by our growers, to innovative growing and processing techniques that reduce our carbon footprint, to the quality of Italian tomatoes we deliver to the market, we strive to deliver on what customers desire in a brand”.

Pomì’s new products will be unveiled at the Summer Fancy Food Show (Booth #251) in New York City June 30 to July 2 and will be showing up on store shelves and online in the coming months. The full line of new products includes:

  • Tomato Paste in 4.6 Oz Tube
  • Organic Tomato Paste in 4.6 Oz Tube
  • Chopped Tomatoes in 14 Oz Can
  • Chopped Tomatoes in 14 Oz Can
  • Organic Chopped Tomatoes in 17 Oz Glass Bottle
  • Organic Strained Tomatoes in 17 Oz Glass Bottle
  • Strained Tomatoes in 24 Oz Glass Bottle
  • Rustica Tomatoes in 24 Oz Glass Bottle
  • Tomato Juice in 25.36 Fl. Oz TetraPak

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