Pomì products were launched into the market in 1984 with the slogan “O così. O Pomì”.
A simple and at the same time brilliant formula, which is the result of the creativity of Mr. Pino Pilla who worked in Pirella & Göttsche agency. The claim, which accompanied entire generations, perfectly embodies the DNA of Pomì, a fresh brand, synonym of naturalness, simplicity and everyday life.
Today Pomì is present in 5 continents (Europe, South Africa, USA, Middle East and Australia): more than 60 countries in the world which love typical Italian products, with a specific society in the United States of America – Pomì Usa Inc. – with more than 20.000 stores.
The worldwide success of Pomì certainly comes from the sympathy of the brand, but especially from the goodness and freshness of the product, guaranteed by a very short supply chain.
“The global consumption of tomato is continuously increasing”, points out Fabrizio Fichera, Marketing Manager of Consorzio Casalasco del Pomodoro. “We are talking about a typical Italian tomato, characterising the Mediterranean Diet, suitable for hyposodic and hypocaloric diets, without any restriction for vegetarian and vegan people. A real wild card, which can be used as raw material, main ingredient and juice”.
The success of the brand in 3 continents is supported even by a multi-country digital strategy: 13 websites and social channels dedicated to each strategic market in Europe, Middle East and United States, in order to promote the constant dialogue with all the Italian cuisine enthusiasts, to share the values of the brand and the Italian lifestyle.
The next marketing goals?
To further extend the presence on the market and to increase the number of references.