INTELLIGENT SHOPPING IN THE FIGHT AGAINST WASTE
Planning what you buy from supermarkets is a small step in the right direction towards shopping awareness which in turn helps us to reduce waste.
We buy too many products and conserve them badly. According to a report by the FAO, the root of domestic waste is the wrong way in which we shop, resulting in large amounts of foodstuffs going straight from the fridge to the bin.
As we rush down supermarket aisles, we tend to fill our trolley without actually thinking about what we really need. We end up buying much more: we spend more money, on products that build up in the fridge and which we never come round to eating.
Making a change is still possible: planning what you buy from supermarkets is a small step in the right direction towards shopping awareness which in turn helps us to reduce waste.
First of all, it is important to plan your food shop by drawing up a well thought out list of products to buy. Check what you already have at home, in the pantry and in the fridge and think about a weekly menu. This way you'll avoid waste and by selecting creative recipes in advance, you'll find it easier to break free from the monotonous routine of meals prepared at the last minute
Learn to read labels
At the supermarket, take time out to read the label so that you are informed on preservation methods and the best by dates of each product. There's more: labels also help you to identify safe products, like Pomì products. Thanks to Social Footprint, certification, the consumer can keep track of products, the ethical and environmental values of an extremely short supply chain, like the one of Consorzio Casalasco del Pomodoro.
Meals from left overs
Buying strictly what you really manage to eat requires a little logic and strategy. In contrast, you can unleash all your fantasy in the kitchen when preparing meals: the secret is to never stop considering all foodstuffs as potential and excellent ingredients. Use left-overs, adapt virtuous anti-waste habits and make enough room for truly creative recipes.
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